Typeface: Arial
The typeface was designed in 1982 by Robin Nicholas and Patricia Saundersfor Monotype Typography. Monotype is the current owner of the copyrights for the Arial font software programs
Contemporary sans serif design, Arial contains more humanist characteristics than many of its predecessors and as such is more in tune with the mood of the last decades of the twentieth century. The overall treatment of curves is softer and fuller than in most industrial style sans serif faces. Terminal strokes are cut on the diagonal which helps to give the face a less mechanical appearance. Arial is an extremely versatile family of typefaces which can be used with equal success for text setting in reports, presentations, magazines etc, and for display use in newspapers, advertising and promotions.
Typeface: Verdana
Verdana is a humanist sans-serif typeface designed by Matthew Carter for Microsoft Corporation, with hand-hinting done by Tom Rickner, then atMonotype. Demand for such a typeface was recognized by Virginia Howlett of Microsoft's typography group. The name "Verdana" is based on a mix ofverdant (something green, as in the Seattle area and the Evergreen state, Washington), and Ana (the name of Howlett's eldest daughter)
Bearing similarities to humanist sans-serif typefaces such as Frutiger, Verdana was designed to be readable at small sizes on a computer screen. The lack of serifs, large x-height (heights of lower-case letters, as scaled to the letter x being exactly equal to one), wide proportions, loose letter-spacing, large counters (spaces inside partially enclosed portions of letters or symbols such as c, s, or curved quotation marks), and emphasized distinctions between similarly-shaped characters are chosen to increase legibility.
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